Search Engine Optimization Or SEO is a very powerful tool in hands of online businesses that can boost sales of their products and services immensely.  There are various on page and off page SEO factors that collectively generates higher Search Engine Rankings. Though the site architecture, content, and link popularity plays a major role in Search Engine Rankings, selection of correct domain name is the first step towards search engine optimization.

Here are few tips on how to select a domain name from SEO point of view.

• Choose a domain name that is short. The domain name should be of maximum 3 words in total.
• From SEO point of view, domain name to be selected should have keywords in it. For example if choosing a domain name for Web Hosting, an ideal domain name would be webhoting.com or webhostingtips.com.
• In case you cannot find an appropriate domain name, you can try searching for a domain name with keywords and separated with dashes (-).
• You should always try to find out domain name with top level extension for example .com. In case you are optimizing your business for a specific country or region you should choose a domain name with country/ region specific extension for example .asia for Asia, .co.uk for UK and .com.au for Australia.
• While selecting a domain name make sure the mentioned domain name is not banned due to spamming or other black hat seo techniques. Such domains will do more of damage than good.

Selecting a domain name is one of the important factors. While choosing one, you should also give due weightage to your brand name.

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Filed under: Domain Registration

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